A view of a person looking up, smiling, while holding a NIVEA Creme Tin Pride limited edition product over their right eye.

Be Proud in
Your Skin

Join NIVEA in support of
Pflag Canada and the 2SLBGTQIA+
community and be #ProudInYourSkin

CAUSE

OUR PLEDGE TO THE 2SLGBTQIA+ COMMUNITY

NIVEA is proud to partner with Pflag Canada and we are pledging to donate $1* for every NIVEA Limited Edition Pride Creme 250ml sold in stores during the months of June through August to Pflag Canada.

Founded by parents, Pflag is the only national organization that offers peer-to-peer family support for individuals and their loved ones dealing with gender expression and sexual orientation topics. One of the ways it does this is through great initiatives like Camp Rainbow Phoenix, a leadership camp for 2SLGBTQIA+ youth. The camp enables connections, nurtures leadership potential, and personal resiliency, to help campers become agents of positive social change.

But our support doesn’t end there. Care and love take many forms, not just financial. Share your voice and help us bring more attention to the importance of being proud in your own skin.

SHARE YOUR SUPPORT

* NIVEA will donate $1 for every Pride Limited Edition NIVEA 250ml Creme sold in stores between June 1 – August 31, 2024, to Pflag Canada, up to a maximum of $20,000 CAD. In addition, NIVEA will match individual donations to Pflag Canada between June 1 – August 31, 2024, up to a maximum of $20,000 CAD.

A collage image of several people engaging, smiling and laughing together, against a red background.

OUR DRIVE

JOIN US AND SHARE YOUR PRIDE

Embracing your true self is a journey in self-realization, love, and most importantly: care. It’s about celebrating the freedom and joy of living authentically, and empowering others to do the same. At NIVEA, we go beyond skincare and believe that everyone deserves to feel safe, celebrated, and proud in their own skin. We want you to be #ProudInYourSkin, so join us in support and share your pride.

Two people seen smiling and laughing together while embracing.

LIMITED EDITION

LIMITED EDITION PRIDE CREME TIN

As part of this initiative, our Pride Creme tin is back and more colourful than ever with a new limited-edition design. The Pride Creme tin is a symbol of our partnership with Pflag Canada. For the third year in a row, we’re supporting their mission to uplift the 2SLGBTQIA+ community and create a more inclusive world where 2SLGBTQIA+ people are safe, celebrated, empowered, loved, and proud in their skin. Be #ProudInYourSkin