A view of a person looking up, smiling, while holding a NIVEA Creme Tin Pride limited edition product over their right eye.

Be Proud in
Your Skin

Join NIVEA in support of
Pflag Canada and the 2SLBGTQIA+
community and be #ProudInYourSkin

CAUSE

OUR PLEDGE TO THE 2SLGBTQIA+ COMMUNITY

NIVEA is proud to partner with Pflag Canada and we are pledging to donate $1* for every NIVEA Limited Edition Pride Creme 250ml sold in stores during the months of June through August to Pflag Canada.

Founded by parents, Pflag is the only national organization that offers peer-to-peer family support for individuals and their loved ones dealing with gender expression and sexual orientation topics. One of the ways it does this is through great initiatives like Camp Rainbow Phoenix, a leadership camp for 2SLGBTQIA+ youth. The camp enables connections, nurtures leadership potential, and personal resiliency, to help campers become agents of positive social change.

But our support doesn’t end there. Care and love take many forms, not just financial. Share your voice and help us bring more attention to the importance of being proud in your own skin.

SHARE YOUR SUPPORT

* NIVEA will donate $1 for every Pride Limited Edition NIVEA 250ml Creme sold in stores between June 1 – August 31, 2024, to Pflag Canada, up to a maximum of $20,000 CAD. In addition, NIVEA will match individual donations to Pflag Canada between June 1 – August 31, 2024, up to a maximum of $20,000 CAD.

A collage image of several people engaging, smiling and laughing together, against a red background.
OUR DRIVE

JOIN US AND SHARE YOUR PRIDE

Embracing your true self is a journey in self-realization, love, and most importantly: care. It’s about celebrating the freedom and joy of living authentically, and empowering others to do the same. At NIVEA, we go beyond skincare and believe that everyone deserves to feel safe, celebrated, and proud in their own skin. We want you to be #ProudInYourSkin, so join us in support and share your pride.

Two people seen smiling and laughing together while embracing.
A Pride Limited Edition NIVEA Creme product in a blue tin with the pride rainbow printed on the front, against a yellow background.
LIMITED EDITION

LIMITED EDITION PRIDE CREME TIN

As part of this initiative, our Pride Creme tin is back and more colourful than ever with a new limited-edition design. The Pride Creme tin is a symbol of our partnership with Pflag Canada. For the third year in a row, we’re supporting their mission to uplift the 2SLGBTQIA+ community and create a more inclusive world where 2SLGBTQIA+ people are safe, celebrated, empowered, loved, and proud in their skin. Be #ProudInYourSkin

TAKE PART

JOIN THE CONVERSATION & SHARE
YOUR OWN STORY WITH
#PROUDINYOURSKIN

View of a person's hand with their thumb sticking up, wearing pride and rainbow bracelets on their wrist. A view of several people holding up a large rainbow-coloured flag while walking beside each other. A view of a rainbow-coloured flag being held up, with a building and a clear, blue sky seen in the background. A view of rainbow-coloured neon lights against a graffiti decorated purple wall. A person wearing a denim jacket with the words "born this way" in white, embellished font printed on the back of the jacket. A view of a person with a rainbow-coloured flag draped over their body and a gathering of people seen in the distance.
INSTAGRAM

Express yourself with NIVEA
on Instagram

Unlock the freedom of expression. Click below and show us how you take pride in creating.

#ProudInYourSkin

FOLLOW & TAG @NIVEACANADA
A smartphone shown with a person holding a Pride Limited Edition NIVEA Creme product seen on the screen against a blue background.
PRODUCTS

DISCOVER OUR PRODUCTS